Gary used to sell investment properties the hard way - one late-night house call at a time.
He’d sit with potential clients at their kitchen tables and walk them through the pros and cons, closing deals face-to-face, sometimes until 10pm.
It worked… but it was exhausting. So we tried something different.
We recorded one of Gary’s house call presentations - and turned it into a simple ebook that taught the same information in a trust-building way. At first, Gary was skeptical. He said, “Won’t people just take this info and do it themselves?”
But here’s what he didn’t see:
When you teach people something valuable, they don’t leave. They lean in.
The result?
That ebook became a magnet. A filter. A conversion tool.
He stopped chasing people. They started chasing him.
He moved his calls to Zoom. Stopped pitching. And started hearing things like,
“I already know I want to work with you - what’s the next step?” Since switching to this model, Gary’s business has grown 12X - and his evenings are finally his again.